Transporting, weighing, packaging, securing... On October 14th, inside the factory of a new materials company located in Bowang District, Ma'anshan City, rolls of gleaming high-performance aluminum coils, after being carefully packaged by employees of Masteel Holly Company, were about to be shipped to all parts of the country. "I didn't expect Holly Company to get up to speed so quickly and be so efficient!" The relevant production manager of the user repeatedly praised Holly Company's excellent service over the past two months.

On July 30, after multiple rounds of promotion and negotiation, Holly Company officially signed a contract with this new material company that designs an annual production capacity of 500,000 tons of green and circular high-performance aluminum sheet and strip products, undertaking its hot-rolled aluminum coil packaging business. “We had no prior experience with aluminum coil packaging, but our packaging brand has an excellent reputation in the industry, and our customers trust us,” said Zhu Jun, the production manager of the packaging plant at Holly Company, who is in charge of the project. “We also treat this new business as a new entrepreneurial venture, striving to repay our customers’ trust and expand into a larger market with safe, high-quality, and efficient services.”

After signing the contract, Holly Company responded quickly, completing the preliminary preparations in just 10 days, including the selection of key personnel, special training for the special process of aluminum coil packaging, site familiarization, equipment debugging, and the formulation of operating procedures. The company officially started operations on August 10. After a brief but efficient period of integration, the team, with its excellent management and operational skills and superior packaging quality, not only fully met the production and sales needs of the new materials company, but also put forward a number of improvement suggestions to enhance its efficiency and effectiveness, winning unanimous praise from the company. Zhu Jun cited an example: after the team was stationed there, they found that the customer's aluminum coil handling was inefficient. They proactively suggested adding a forklift, which was adopted by the customer, and the handling efficiency improved significantly. The team also proposed optimization solutions for the speed and accuracy of the information transmission of the coils. Currently, Holly Company is actively negotiating with the new materials company to take over the cold and hot rolled product delivery business after the packaging business, based on its high-quality hot-rolled packaging service.

From meeting customer requirements to proactively creating value, this reflects a profound shift in Holly Company's development philosophy. Faced with a challenging market situation this year, the company focused on its core business, anchored its three strategic tasks of steel packaging, crane maintenance, and high-end manufacturing, fulfilled its three service commitments of "safety, quality, and added value," and implemented a combined strategy of "consolidating the foundation, extending the industrial chain, and cultivating emerging industries," thus propelling market expansion to new heights and achieving new results.

In terms of Masteel's delivery business, at the beginning of the year, in addition to the existing crane pipe maintenance business, new businesses such as steel ingot sawing, oil injection hole processing, iron oxide scale removal, and hoop printing were added; not long ago, contracts were also signed for product packaging, wheel product painting, elastic wheel painting, axle and wheelset painting, and a wheelset repair production line. In the sales of strapping, the company completed orders for 380 tons from Shanghai Baosteel High-Strength Steel Processing and Distribution Co., Ltd. and Baowu Environmental Science and Technology Nanjing Co., Ltd. in the first half of the year. Recently, it also won bids for strapping supply projects from companies such as Tongling Nonferrous Metals and Valin Arcelor, with an annual supply volume of about 2,000 tons. In the field of vehicle maintenance, in the third quarter, a contract was signed with a Baowu ecosystem unit in Ma'anshan for warehousing and overhaul of vehicles at the Ma'anshan base, expanding the scope of our business.

From the ecosystem to surrounding enterprises, from steel to non-ferrous metals, Holly people are taking steady steps to expand their reach.